In the last 12 months, marketing took place against a backdrop of events
that shook the world, from the tsunami disaster to Hurricane Katrina to fears of
avian bird flu and momentous change in Iraq. It’s worth reminding ourselves
that, at its best or worst, marketing can only accomplish so much.
True. I'm in the direct focused marketing camp so my view is that you can taylor your promotional marketing to do as much as you want it to.